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How to create a lead magnet e-book that people download

Updated · 1 min read

Quick answerSolve one specific problem your ideal client has right now, in 10–20 pages. Give it a clear promise as the title (“The first-year café checklist”), attach your notes, and let Makeborne plan the chapters for you to approve before it writes and typesets the book. Export the PDF and offer it on your website in exchange for an email address.

Watch how

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Switch the format to Book.

  1. Switch the format to Book.
  2. Describe the book and who will read it.
  3. Attach your notes or an existing draft.
  4. Choose Plan to review the outline before anything is written.
  5. Read the proposed chapters, then approve the plan.
  6. Your book is typeset like a real one. Export it as a PDF.

Step by step

  1. Pick one painful problem

    Narrow beats broad: “Price your first wedding package” rather than “Wedding business guide”.

  2. Write the promise as the title

    Say what the reader will be able to do after reading.

  3. Attach your notes

    Your experience is what makes it worth downloading.

  4. Plan, then create

    Approve the chapter plan, then let it write and lay out the book.

  5. Export and offer it

    Download the PDF and add it to your site with a short sign-up form.

Questions

How long should a lead magnet be?

Long enough to solve the problem and no longer. Often 10–20 pages or a checklist.

Can I edit the text after it’s written?

Yes. Ask for changes to any chapter until it sounds like you.